With the growth of internet and smartphone penetration in the MENA region, online and mobile have finally entered the market research scene, opening new ways of data collection.
TAWASOL is the first specialized bilingual online community platform in the region, combining the latest in technology with the highest standards in research. We communicate and interact with our community members through, for example, online video focus groups, chat interviews, online diaries, online or mobile surveys.
The online and mobile approach fits into our members’ daily lives, providing more reliable results and giving richer data by including digital and user-generated content.
Research is about engaging in a conversation with a brand. – Matthew Rhodes
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