- About us
Co-Creating Your Success
What we do is in our name; we gather, analyze and communicate information that helps businesses and organizations reach new heights.
Experience you can trust
A regional leader in market research with over 20 years of experience. Feedback Market Research helps clients from all over the world gain insights, employ data-driven solutions and build closer connections with their community.
MENA Region Specilists
Our presence in the MENA region means we’re able to get information right from the source and understand it like no one else. When you partner with us, you gain access to a team of local experts.
Field-first Approach
The only way to get high-quality data is high quality fieldwork. While most agencies now outsource their fieldwork, we rely on in-house field operations team to supervise all our projects. Field teams are briefed by our researchers and quality control teams before every project.
Off-the-shelf just doesn’t cut it
We understand every business is unique, which is why we pride ourselves on customized market research that is tailormade for your business’s needs.
Active Partnerships
You know your business better than anyone else so we see our work not only as a service but a true partnerships that rely on your input. By building long-term repeat clients, we can enrich new findings with context from previous studies and help clients progress towards their goals.
Homegrown Talent
We believe nobody knows this region better than the community engaged in it. We value diverse local talent who are intimately familiar with the unique linguistic, cultural, social and economic dynamics of their region better than anyone else.
Timeline
2001
2002
2003/04
2011
2013
2014
2019
2020/21
Leadership team
Sherif Omar
Founder and CEO, UAE
A market research expert with over 30 years of experience, founded Feedback Market Research and MERT, both gaining prominence in the MENA region. He also created TAWASOL, a bilingual research platform for brand growth.
Nadeem
Commercial Director, UAE
Is a seasoned researcher with over 22 years of experience in Pakistan, the Middle East, Turkey, and Eastern Europe. He has worked extensively in the Development, FMCG, Social, Telecom, and other sectors for local and global clients. He manages large client portfolios, oversees P&L, and supports the Feedback teams in the Commercial organization.
Rajesh Nair
Head of Research, UAE
Has 25+ years of experience in brand growth and transformation through strategic insights and marketing. He has led strategy, insights, and innovation at KANTAR and Nielsen. He is a results-driven leader, team builder, futurist, and innovative idea catalyst with strong decision-making and influencing skills.
Dounia
Managing Director, Egypt
Has nearly 20 years of research experience in business strategy, brand development, and consumer insights. She has held leadership roles at Synovate, Kantar, and Ipsos, working in Morocco, Algeria, and Egypt. She has served multiple brands in consumer goods, technology, healthcare, and finance sectors.
Sarah
Research Director, KSA
Has 15+ years of experience in managing qualitative and quantitative research across various industries. She specializes in Brand Health Trackers, NPS, Customer Satisfaction, Consumer 360, Customer Journey, Customer Understanding, and Market Segmentation. She has worked with clients such as P&G, Americana, Philip Morris, Toyota, Lexus, Honda, Kia, L’Oreal, Nestle, Saudi Airlines, and many others.
Heba
Senior Research Director, Egypt
Has nearly 20 years of research experience with extensive qualitative and quantitative expertise from roles at Nielsen and Kantar. She has led teams at Etisalat and headed the CATI and Intelligence Units, serving clients like Nestle, Unilever, and Nutella.
Natasha
Head of Qualitative, UAE
Research professional with 20+ years of experience in market and consumer research, specializing in insights generation. Leads the Qualitative Feedback team, creating great client experiences. Skilled in qualitative research and strategic thinking. Expert in GCC and Middle Eastern social fabric, providing deep regional cultural and consumer insights.
Raj
Senior Research Director
Has 17+ years of research experience, including 9 years in the Middle East and Africa. He has managed strategic projects, particularly in the Automotive sector, and served leading government and private clients in various industries, including Automobile, HORECA, FMCG, and Durables.
