- How we help
Our solutions
01
Brand Health
We help you understand the overall impact of all your brands activities on the brand’s equity. Our proprietary solution, the Brand Connect Quotient (BCQTM) summarizes the final outcome of all brand activation efforts. The BCQTM measures the brand’s status in terms of getting considered, being seen as worthy of premium, generate empathy & willingness to recommend.
02
Innovation Suite
Feedback’s innovation suite helps you evaluate your innovation at all stages starting from concepts to products including aspects like packaging. We also help you screen a larger set of ideas to provide you with the set that has higher preference and potential to succeed among your target audience. This is done via qualitative as well as quantitative techniques as is most appropriate to the requirements.
03
Market and Consumer Understanding
Entering a new market (geography or category) is a challenging step and business decisions need to be guided by knowledge of the consumers and the market. We help you with a holistic understanding of the market landscape, consumer profile and their interactions with the category as well as adjacent categories.
04
Costumer Experience
We offer a comprehensive approach to measuring, understanding and managing customer experience. We have been monitoring customer experience across sectors with CX surveys as well as tracking NPS. Besides understanding opinion of customers, we also help you track compliance with your service standards through mystery shopping.
05
Public Affairs
Feedback has been at the forefront of research for public affairs since its inception. With over two decades of experience in this field, Feedback offers you a clear point of view on ways of conducting relevant research on a variety of topics that need to be handled with sensitivity and research rigor.
06
Corporate Reputation
We offer you a comprehensive stakeholder feedback approach that helps understand and track corporate reputation. This research helps you understand the specific areas of improvement that could be necessary to ensure that your potential is maximized in the market.
07
Feedback Qualitative Suite
A dedicated & experienced team of qualitative researchers with a deep understanding of the local culture and nuances of the societies in the Middle East and North African markets will ensure that you get a thorough understanding of the consumers and society that helps you address your objectives.
08
Pricing
Pricing is one of the most important factors that can make or mar a brand and getting it right is what we help you do with our pricing research solutions. We offer a range of options like Van Westendorp, Gabor Granger as well as more advanced solutions like Choice Based Conjoint.
Online Panels
Online panels offer rapid access to a diverse and extensive pool of participants, making market research both cost- effective and scalable. They enable real-time feedback and efficient data analysis, facilitating faster decision- making. Additionally, their capacity for longitudinal studies provides valuable insights into evolving consumer trends and behaviors.
1. Our sister company, TawasolTM a leading online research provider in the Middle East
2. Industry-specific research solutions for various sectors
Public Sector / Travel and Tourism / Automotive / Retail / Technology / FMCG / Telecommunications / Finance / Healthcare
Insights and Resources
Read more about leadership content, industry news, and insights from Feedback Marketing Consultants.
